Visual Identity Systems
A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its messages and personality.
Brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos and symbols though. Brand development is all about creating a lasting image on customers and potential customers.
Social Media Management
Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.
Communications includes advertising, photography, branding, packaging, your online presence, printed materials, sales presentations, trade show appearances and more.
HFE & Co
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