If you’re familiar with approaching your audiences through social media, you probably already understand the importance of strong content creation. But if you’re new to this, it might seem a little daunting. So, let’s talk a little about the ‘why’? Why does a business, whether it be a food, fitness, fashion, or cannabis business, need strong social media content? First off, a strong social media presence is about more than just having an online presence. Content marketing is quickly becoming the most important way for businesses to communicate and market directly to their customers and clients, especially in COVID times.